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供需協同 生態護航 全面助力我國中小企業數字化轉型走深走實

發布日期:2023-05-25

來源:北京國際工程咨詢有限公司

當前,我(wo)國經(jing)(jing)濟(ji)已全面轉(zhuan)(zhuan)(zhuan)向高(gao)質(zhi)量發(fa)(fa)展(zhan)(zhan)的(de)新(xin)階(jie)段,數(shu)(shu)字(zi)(zi)(zi)經(jing)(jing)濟(ji)的(de)高(gao)質(zhi)量發(fa)(fa)展(zhan)(zhan)是推動國民經(jing)(jing)濟(ji)高(gao)質(zhi)量發(fa)(fa)展(zhan)(zhan)的(de)必(bi)由(you)之路,企(qi)(qi)業的(de)高(gao)質(zhi)量數(shu)(shu)字(zi)(zi)(zi)化(hua)轉(zhuan)(zhuan)(zhuan)型(xing)是數(shu)(shu)字(zi)(zi)(zi)經(jing)(jing)濟(ji)高(gao)質(zhi)量發(fa)(fa)展(zhan)(zhan)的(de)重要抓手。黨中(zhong)央(yang)、國務院高(gao)度重視數(shu)(shu)字(zi)(zi)(zi)經(jing)(jing)濟(ji)發(fa)(fa)展(zhan)(zhan)和(he)(he)數(shu)(shu)字(zi)(zi)(zi)化(hua)轉(zhuan)(zhuan)(zhuan)型(xing)。習近平總(zong)書記(ji)在黨的(de)二十大(da)報告(gao)中(zhong)明(ming)確(que)指(zhi)出(chu)(chu)“支(zhi)持中(zhong)小(xiao)微企(qi)(qi)業發(fa)(fa)展(zhan)(zhan)”“支(zhi)持專精特新(xin)企(qi)(qi)業發(fa)(fa)展(zhan)(zhan)”“促進數(shu)(shu)字(zi)(zi)(zi)經(jing)(jing)濟(ji)和(he)(he)實(shi)體(ti)(ti)經(jing)(jing)濟(ji)深(shen)(shen)度融合”。“十四(si)(si)五”規劃《綱要》中(zhong)明(ming)確(que)提出(chu)(chu)加快數(shu)(shu)字(zi)(zi)(zi)技術與實(shi)體(ti)(ti)經(jing)(jing)濟(ji)深(shen)(shen)度融合,《“十四(si)(si)五”數(shu)(shu)字(zi)(zi)(zi)經(jing)(jing)濟(ji)發(fa)(fa)展(zhan)(zhan)規劃》對產(chan)業和(he)(he)企(qi)(qi)業數(shu)(shu)字(zi)(zi)(zi)化(hua)轉(zhuan)(zhuan)(zhuan)型(xing)做出(chu)(chu)明(ming)確(que)部(bu)署(shu)。2023年政府工作報告(gao)中(zhong)明(ming)確(que)提出(chu)(chu)“加快傳統(tong)產(chan)業和(he)(he)中(zhong)小(xiao)企(qi)(qi)業數(shu)(shu)字(zi)(zi)(zi)化(hua)轉(zhuan)(zhuan)(zhuan)型(xing),著(zhu)力提升(sheng)高(gao)端(duan)化(hua)、智能化(hua)、綠色化(hua)水(shui)平”,為中(zhong)小(xiao)企(qi)(qi)業發(fa)(fa)展(zhan)(zhan)指(zhi)明(ming)方向。本文將立足新(xin)時期的(de)發(fa)(fa)展(zhan)(zhan)要求(qiu),深(shen)(shen)入(ru)剖(pou)析我(wo)國中(zhong)小(xiao)企(qi)(qi)業數(shu)(shu)字(zi)(zi)(zi)化(hua)轉(zhuan)(zhuan)(zhuan)型(xing)面臨的(de)困(kun)境,并研(yan)提中(zhong)小(xiao)企(qi)(qi)業數(shu)(shu)字(zi)(zi)(zi)化(hua)轉(zhuan)(zhuan)(zhuan)型(xing)走深(shen)(shen)走實(shi)的(de)對策建議。

一、新時期中小企業高質量推進數字化轉型的重要意義

(一)中小企業高質量發展是我國構建現代產業體系的關鍵一環

黨(dang)的(de)(de)(de)(de)二十大報(bao)(bao)告中(zhong)明(ming)確提出(chu)建(jian)設現(xian)(xian)(xian)代(dai)化(hua)產(chan)業(ye)(ye)(ye)體(ti)(ti)(ti)系(xi)(xi),2023年(nian)政府工作(zuo)報(bao)(bao)告中(zhong)也(ye)將建(jian)設現(xian)(xian)(xian)代(dai)產(chan)業(ye)(ye)(ye)體(ti)(ti)(ti)系(xi)(xi)作(zuo)為(wei)重點工作(zuo)之一。現(xian)(xian)(xian)代(dai)化(hua)產(chan)業(ye)(ye)(ye)體(ti)(ti)(ti)系(xi)(xi)具有高度系(xi)(xi)統(tong)協(xie)同(tong)性(xing)(xing)、全局統(tong)籌性(xing)(xing)、動(dong)態調(diao)整性(xing)(xing)、長久持續性(xing)(xing)等特征,更加注重產(chan)業(ye)(ye)(ye)各環(huan)節(jie)、各環(huan)節(jie)企(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)協(xie)同(tong)聯動(dong)、動(dong)態耦合。現(xian)(xian)(xian)代(dai)產(chan)業(ye)(ye)(ye)體(ti)(ti)(ti)系(xi)(xi)的(de)(de)(de)(de)構(gou)建(jian),是(shi)(shi)產(chan)業(ye)(ye)(ye)鏈上下游(you)各環(huan)節(jie)企(qi)(qi)業(ye)(ye)(ye)競爭(zheng)力(li)的(de)(de)(de)(de)協(xie)同(tong)提升(sheng)(sheng),既離(li)不(bu)開龍頭或(huo)領軍企(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)(de)牽引帶(dai)動(dong),同(tong)樣離(li)不(bu)開作(zuo)為(wei)國(guo)民(min)經濟(ji)“毛細血(xue)管”的(de)(de)(de)(de)廣(guang)大中(zhong)小(xiao)企(qi)(qi)業(ye)(ye)(ye)尤其是(shi)(shi)產(chan)業(ye)(ye)(ye)關(guan)鍵環(huan)節(jie)、關(guan)鍵領域(yu)的(de)(de)(de)(de)“專精特新”或(huo)“隱形冠軍”企(qi)(qi)業(ye)(ye)(ye)。中(zhong)小(xiao)企(qi)(qi)業(ye)(ye)(ye)作(zuo)為(wei)現(xian)(xian)(xian)代(dai)產(chan)業(ye)(ye)(ye)體(ti)(ti)(ti)系(xi)(xi)全鏈條(tiao)的(de)(de)(de)(de)重要(yao)主體(ti)(ti)(ti),對于產(chan)業(ye)(ye)(ye)整體(ti)(ti)(ti)競爭(zheng)力(li)的(de)(de)(de)(de)提升(sheng)(sheng)、產(chan)業(ye)(ye)(ye)鏈韌性(xing)(xing)的(de)(de)(de)(de)提升(sheng)(sheng)、供應鏈的(de)(de)(de)(de)穩(wen)定等具有極其重要(yao)和關(guan)鍵的(de)(de)(de)(de)作(zuo)用(yong)。第四次(ci)經濟(ji)普查數據(ju)顯示,中(zhong)小(xiao)企(qi)(qi)業(ye)(ye)(ye)占(zhan)全部(bu)市(shi)場主體(ti)(ti)(ti)99%以上,是(shi)(shi)國(guo)民(min)經濟(ji)的(de)(de)(de)(de)重要(yao)組成(cheng)部(bu)分(fen),是(shi)(shi)我(wo)國(guo)經濟(ji)社會發展(zhan)的(de)(de)(de)(de)主力(li)軍,是(shi)(shi)推動(dong)經濟(ji)實現(xian)(xian)(xian)高質量(liang)發展(zhan)的(de)(de)(de)(de)重要(yao)基(ji)礎(chu),是(shi)(shi)構(gou)建(jian)現(xian)(xian)(xian)代(dai)產(chan)業(ye)(ye)(ye)體(ti)(ti)(ti)系(xi)(xi)的(de)(de)(de)(de)重要(yao)著力(li)點和關(guan)鍵環(huan)節(jie)。

(二)中小企業數字化轉型是我國全面實現數字化提升的主戰場

各國(guo)(guo)(guo)紛紛將數(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)(hua)轉(zhuan)型(xing)作為(wei)實(shi)現(xian)經濟(ji)高(gao)質量(liang)發(fa)展的(de)(de)(de)新(xin)高(gao)地(di),中(zhong)小(xiao)(xiao)企業(ye)數(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)(hua)轉(zhuan)型(xing)是(shi)主戰場。美國(guo)(guo)(guo)的(de)(de)(de)MEP計(ji)劃(hua)、德國(guo)(guo)(guo)的(de)(de)(de)工業(ye)4.0計(ji)劃(hua)、歐盟的(de)(de)(de)2030數(shu)(shu)(shu)字(zi)(zi)(zi)羅盤計(ji)劃(hua)等,均針(zhen)對中(zhong)小(xiao)(xiao)企業(ye)數(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)(hua)轉(zhuan)型(xing)提(ti)出(chu)一(yi)系(xi)列政策舉措和(he)遠(yuan)景目標(biao)。數(shu)(shu)(shu)字(zi)(zi)(zi)中(zhong)國(guo)(guo)(guo)建設(she)的(de)(de)(de)大背景下(xia),我(wo)(wo)國(guo)(guo)(guo)高(gao)度重(zhong)視中(zhong)小(xiao)(xiao)企業(ye)的(de)(de)(de)數(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)(hua)轉(zhuan)型(xing)。中(zhong)小(xiao)(xiao)企業(ye)協會數(shu)(shu)(shu)據顯示,我(wo)(wo)國(guo)(guo)(guo)企業(ye)數(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)(hua)轉(zhuan)型(xing)比例(li)約(yue)25%,該比例(li)在歐洲為(wei)46%,美國(guo)(guo)(guo)為(wei)54%,我(wo)(wo)國(guo)(guo)(guo)與國(guo)(guo)(guo)外相比差(cha)距明顯。中(zhong)國(guo)(guo)(guo)電子技術標(biao)準化(hua)(hua)(hua)(hua)研究院《中(zhong)小(xiao)(xiao)企業(ye)數(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)(hua)轉(zhuan)型(xing)分析報告》數(shu)(shu)(shu)據顯示,中(zhong)小(xiao)(xiao)企業(ye)囿(you)于理念、資本、技術、人(ren)才等因素,數(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)(hua)整體發(fa)展水平不高(gao),80%處(chu)于轉(zhuan)型(xing)初步探索階段,是(shi)我(wo)(wo)國(guo)(guo)(guo)數(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)(hua)轉(zhuan)型(xing)的(de)(de)(de)重(zhong)點(dian)和(he)難點(dian),面臨更加突(tu)出(chu)的(de)(de)(de)轉(zhuan)型(xing)困境(jing)。《“十(shi)四五”數(shu)(shu)(shu)字(zi)(zi)(zi)經濟(ji)發(fa)展規(gui)劃(hua)》中(zhong)明確(que)提(ti)出(chu)實(shi)施中(zhong)小(xiao)(xiao)企業(ye)數(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)(hua)賦能專(zhuan)項行動(dong),中(zhong)小(xiao)(xiao)企業(ye)的(de)(de)(de)數(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)(hua)轉(zhuan)型(xing)成為(wei)我(wo)(wo)國(guo)(guo)(guo)全(quan)面實(shi)現(xian)數(shu)(shu)(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)(hua)轉(zhuan)型(xing)提(ti)升的(de)(de)(de)重(zhong)要陣地(di)。

(三)數字化轉型提升是全面助力中小企業高質量發展的必由之路

量大面廣的(de)中小企(qi)業(ye)(ye)(ye)在(zai)當前錯綜(zong)(zong)復雜的(de)國際國內形勢下,面臨競爭壓力加(jia)大、綜(zong)(zong)合要(yao)(yao)素成本(ben)上升、創新發(fa)展需求(qiu)(qiu)提(ti)(ti)升、產(chan)業(ye)(ye)(ye)協同(tong)(tong)(tong)需求(qiu)(qiu)提(ti)(ti)升等新時代的(de)新要(yao)(yao)求(qiu)(qiu),加(jia)快推進數字(zi)化轉型已成為中小企(qi)業(ye)(ye)(ye)適應時代發(fa)展要(yao)(yao)求(qiu)(qiu)的(de)必修課(ke)。中小企(qi)業(ye)(ye)(ye)在(zai)各自的(de)細分領域具有(you)輕體量、高(gao)靈活性、決策流(liu)程短等優勢,通(tong)過數字(zi)技術與企(qi)業(ye)(ye)(ye)研(yan)發(fa)、生(sheng)產(chan)、管(guan)理(li)、運(yun)營、銷售、服務等全(quan)流(liu)程環節的(de)深度融(rong)合,發(fa)揮(hui)數據(ju)作為生(sheng)產(chan)要(yao)(yao)素的(de)作用,實現(xian)降本(ben)增(zeng)效提(ti)(ti)質(zhi),提(ti)(ti)升生(sheng)產(chan)效率和管(guan)理(li)效率,實現(xian)“研(yan)產(chan)供(gong)銷服”協同(tong)(tong)(tong)聯動,激(ji)發(fa)新模式(shi)、新增(zeng)長點和內生(sheng)動力,提(ti)(ti)升企(qi)業(ye)(ye)(ye)的(de)抗風險能(neng)力。此(ci)外,通(tong)過數字(zi)化轉型提(ti)(ti)升,主動融(rong)入(ru)產(chan)業(ye)(ye)(ye)鏈(lian)供(gong)應鏈(lian),與產(chan)業(ye)(ye)(ye)鏈(lian)上下游(you)實現(xian)協同(tong)(tong)(tong)聯動,進而實現(xian)高(gao)質(zhi)量發(fa)展。

二、當前我國中小企業數字化轉型存在的問題

中(zhong)小企業數字化轉(zhuan)型是我國實(shi)現全面(mian)數字化轉(zhuan)型提升、助力高(gao)質量發展的主戰場。但當(dang)前我國中(zhong)小企業多處于轉(zhuan)型的初(chu)級階段,企業處于觀望狀態,主要面(mian)臨的困(kun)境如下。

(一)投資回報不確定、轉型認知不充分,企業“不愿轉”

數(shu)(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)(zhuan)型(xing)是一項周期(qi)(qi)長、投(tou)(tou)(tou)資(zi)大的(de)復(fu)雜系(xi)統(tong)工程,更強(qiang)調內功(gong)提(ti)升而(er)非(fei)直接收益,需要在戰(zhan)(zhan)略層面對轉(zhuan)(zhuan)(zhuan)型(xing)有深入充(chong)分的(de)認知,并堅持長期(qi)(qi)持續投(tou)(tou)(tou)入。但(dan)當(dang)前(qian)中小(xiao)企(qi)業由于(yu)對數(shu)(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)(zhuan)型(xing)缺(que)乏(fa)(fa)深度理解,轉(zhuan)(zhuan)(zhuan)型(xing)路(lu)徑不清晰,技術挑戰(zhan)(zhan)強(qiang)、資(zi)金(jin)投(tou)(tou)(tou)入量大、短期(qi)(qi)效(xiao)益不明顯(xian)(xian)、轉(zhuan)(zhuan)(zhuan)換成本高(gao)、業務再造難、缺(que)乏(fa)(fa)成功(gong)經驗案(an)例(li)等原因,多數(shu)(shu)(shu)(shu)處于(yu)“不愿轉(zhuan)(zhuan)(zhuan)”狀態。調研數(shu)(shu)(shu)(shu)據顯(xian)(xian)示(shi)(shi),從數(shu)(shu)(shu)(shu)字化(hua)實施(shi)到數(shu)(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)(zhuan)型(xing)實現需要7-9年(nian),但(dan)超7成中小(xiao)企(qi)業希望3-6個月顯(xian)(xian)著實現銷(xiao)售(shou)增長、降本增效(xiao)的(de)目標(biao),轉(zhuan)(zhuan)(zhuan)型(xing)意愿不強(qiang)。此外,中小(xiao)企(qi)業普遍利潤率不高(gao)(信通院數(shu)(shu)(shu)(shu)據顯(xian)(xian)示(shi)(shi),制造業中小(xiao)企(qi)業稅后利潤率不高(gao)于(yu)5%),可用的(de)流動資(zi)金(jin)少(shao),具有較(jiao)高(gao)的(de)成本敏感性,對于(yu)投(tou)(tou)(tou)資(zi)回報不明確的(de)數(shu)(shu)(shu)(shu)字化(hua)轉(zhuan)(zhuan)(zhuan)型(xing)投(tou)(tou)(tou)入具有天然的(de)排(pai)斥性。

(二)抗風險能力較弱、數據安全存隱患,企業“不敢轉”

與(yu)大型(xing)(xing)企(qi)業(ye)(ye)(ye)(ye)(ye)相比,中小(xiao)企(qi)業(ye)(ye)(ye)(ye)(ye)數(shu)(shu)字化(hua)能(neng)(neng)力(li)參差不(bu)(bu)(bu)齊,抗風險能(neng)(neng)力(li)較弱,轉型(xing)(xing)試錯容(rong)忍(ren)度(du)低(di),融(rong)資(zi)較為困難(nan),過(guo)高的(de)(de)(de)資(zi)金壓力(li)和失(shi)(shi)敗風險使得中小(xiao)企(qi)業(ye)(ye)(ye)(ye)(ye)“不(bu)(bu)(bu)敢轉”。麥肯(ken)錫數(shu)(shu)據(ju)(ju)顯示,我國企(qi)業(ye)(ye)(ye)(ye)(ye)數(shu)(shu)字化(hua)轉型(xing)(xing)失(shi)(shi)敗率高達(da)80%。此外信任(ren)問題也是企(qi)業(ye)(ye)(ye)(ye)(ye)“不(bu)(bu)(bu)敢轉”的(de)(de)(de)原因(yin)之(zhi)一(yi)。我國尚(shang)未建立起針對產業(ye)(ye)(ye)(ye)(ye)數(shu)(shu)字治理(li)的(de)(de)(de)法律法規(gui)體(ti)系,產業(ye)(ye)(ye)(ye)(ye)鏈(lian)數(shu)(shu)據(ju)(ju)通用、收益分享、所有(you)權保(bao)(bao)障等關鍵(jian)機制尚(shang)不(bu)(bu)(bu)成(cheng)熟,企(qi)業(ye)(ye)(ye)(ye)(ye)數(shu)(shu)據(ju)(ju)隱私(si)、商(shang)業(ye)(ye)(ye)(ye)(ye)機密保(bao)(bao)護(hu)存在安(an)全隱患,導致企(qi)業(ye)(ye)(ye)(ye)(ye)對數(shu)(shu)字化(hua)轉型(xing)(xing)缺少信任(ren)。上海社科院研究(jiu)表明(ming),數(shu)(shu)據(ju)(ju)保(bao)(bao)護(hu)不(bu)(bu)(bu)力(li)、商(shang)業(ye)(ye)(ye)(ye)(ye)機密泄(xie)露、喪失(shi)(shi)定(ding)價(jia)話語權是中小(xiao)企(qi)業(ye)(ye)(ye)(ye)(ye)數(shu)(shu)字化(hua)轉型(xing)(xing)的(de)(de)(de)主要隱憂之(zhi)一(yi)。

(三)老三樣問題突出,市場供給不充足,企業“不會轉”

中(zhong)小企(qi)(qi)(qi)業(ye)(ye)(ye)數(shu)字化(hua)轉(zhuan)(zhuan)(zhuan)型(xing)面臨的(de)(de)(de)人(ren)才短(duan)缺(que)(que)、資金短(duan)缺(que)(que)、技(ji)術(shu)短(duan)缺(que)(que)“老(lao)三(san)樣”問題依(yi)舊(jiu)突出,疊加當前市場(chang)化(hua)的(de)(de)(de)轉(zhuan)(zhuan)(zhuan)型(xing)服務供應(ying)商熱衷(zhong)于(yu)(yu)做面向(xiang)行(xing)業(ye)(ye)(ye)大型(xing)企(qi)(qi)(qi)業(ye)(ye)(ye)的(de)(de)(de)數(shu)字化(hua)升級改造通用方(fang)案,針對中(zhong)小企(qi)(qi)(qi)業(ye)(ye)(ye)數(shu)字化(hua)轉(zhuan)(zhuan)(zhuan)型(xing)的(de)(de)(de)輕量化(hua)、低成本、高適用的(de)(de)(de)“工具箱(xiang)”匱乏,面臨破解數(shu)字化(hua)轉(zhuan)(zhuan)(zhuan)型(xing)服務“最后一公(gong)里”的(de)(de)(de)難題,企(qi)(qi)(qi)業(ye)(ye)(ye)“不(bu)會轉(zhuan)(zhuan)(zhuan)”。調(diao)研數(shu)據顯(xian)示(shi),超(chao)過70%的(de)(de)(de)企(qi)(qi)(qi)業(ye)(ye)(ye)需要依(yi)靠第三(san)方(fang)服務商實現數(shu)字化(hua)轉(zhuan)(zhuan)(zhuan)型(xing),但70%以(yi)(yi)上的(de)(de)(de)服務商瞄準大單(dan)子大項目大客戶,在中(zhong)小企(qi)(qi)(qi)業(ye)(ye)(ye)付費意愿低的(de)(de)(de)背(bei)景下沒(mei)有充足的(de)(de)(de)動力按(an)中(zhong)小企(qi)(qi)(qi)業(ye)(ye)(ye)特(te)點改進適配解決方(fang)案;超(chao)75%的(de)(de)(de)企(qi)(qi)(qi)業(ye)(ye)(ye)數(shu)字化(hua)人(ren)才占比低于(yu)(yu)20%。部分企(qi)(qi)(qi)業(ye)(ye)(ye)反饋(kui)由(you)于(yu)(yu)人(ren)才缺(que)(que)乏,導(dao)致(zhi)技(ji)術(shu)難以(yi)(yi)指導(dao)生產,轉(zhuan)(zhuan)(zhuan)型(xing)方(fang)向(xiang)與企(qi)(qi)(qi)業(ye)(ye)(ye)發展背(bei)道(dao)而馳。

三、解決中小企業數字化轉型問題的思路及對策

當前(qian)中(zhong)小企業數(shu)(shu)字化轉(zhuan)型處于(yu)“蓄力(li)期”,客(ke)觀(guan)上必然(ran)存在上述“不愿轉(zhuan)、不敢(gan)轉(zhuan)、不會轉(zhuan)”的問題及困境,參照德國(guo)、美國(guo)、日本等國(guo)家(jia)推動中(zhong)小企業數(shu)(shu)字化轉(zhuan)型的經驗(yan),著(zhu)力(li)聚焦“激發內(nei)生(sheng)需求(qiu)、優化市(shi)場供給、培(pei)育高效生(sheng)態”三個層面,通過(guo)供需協同,生(sheng)態護(hu)航(hang),全面助(zhu)力(li)我國(guo)中(zhong)小企業數(shu)(shu)字化轉(zhuan)型走深走實(shi)。

(一)需求側:激發中小企業數字化轉型的內生動力

高(gao)效發(fa)揮(hui)“有(you)(you)為(wei)政府+有(you)(you)效市(shi)場(chang)”的(de)雙重驅動(dong)效應(ying),激發(fa)中(zhong)(zhong)(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)數(shu)字(zi)(zi)(zi)化轉(zhuan)(zhuan)(zhuan)型(xing)(xing)的(de)內(nei)(nei)生需(xu)求和主(zhu)動(dong)性。一方面政府以中(zhong)(zhong)(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)數(shu)字(zi)(zi)(zi)化轉(zhuan)(zhuan)(zhuan)型(xing)(xing)專項(xiang)行動(dong)等為(wei)抓(zhua)手,聚焦重點(dian)(dian)行業(ye)(ye)(ye)重點(dian)(dian)領(ling)域,牽引(yin)中(zhong)(zhong)(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)關注自身轉(zhuan)(zhuan)(zhuan)型(xing)(xing)升(sheng)級(ji)的(de)內(nei)(nei)在需(xu)求。建(jian)(jian)立有(you)(you)針對性的(de)激勵機制,激發(fa)中(zhong)(zhong)(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)主(zhu)動(dong)加(jia)大(da)數(shu)字(zi)(zi)(zi)化轉(zhuan)(zhuan)(zhuan)型(xing)(xing)投入。另一方面,“市(shi)場(chang)”無形的(de)手是激發(fa)中(zhong)(zhong)(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)開展(zhan)數(shu)字(zi)(zi)(zi)化轉(zhuan)(zhuan)(zhuan)型(xing)(xing)的(de)最大(da)動(dong)力,以訂單(dan)牽引(yin)企(qi)(qi)業(ye)(ye)(ye)轉(zhuan)(zhuan)(zhuan)型(xing)(xing)是助(zhu)力中(zhong)(zhong)(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)數(shu)字(zi)(zi)(zi)化轉(zhuan)(zhuan)(zhuan)型(xing)(xing)的(de)有(you)(you)效路徑。加(jia)快龍(long)(long)頭(tou)企(qi)(qi)業(ye)(ye)(ye)的(de)帶動(dong)引(yin)領(ling)作用(yong),圍繞供應(ying)鏈實現(xian)鏈條式(shi)牽引(yin),倒逼(bi)中(zhong)(zhong)(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)加(jia)速數(shu)字(zi)(zi)(zi)化轉(zhuan)(zhuan)(zhuan)型(xing)(xing)。如寧波市(shi)某汽車行業(ye)(ye)(ye)龍(long)(long)頭(tou)企(qi)(qi)業(ye)(ye)(ye),通過建(jian)(jian)設產業(ye)(ye)(ye)鏈協同平(ping)臺(tai),服務中(zhong)(zhong)(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)供應(ying)商(shang)1000多家(jia),提升(sheng)庫(ku)存周轉(zhuan)(zhuan)(zhuan)率5%-25%,降(jiang)低質量(liang)管(guan)控成本(ben)10%-15%。

(二)供給側:提供輕量化更貼合企業需求的解決方案

全面(mian)推(tui)進(jin)供(gong)(gong)給側(ce)改革,鼓(gu)勵(li)和(he)引導轉(zhuan)型(xing)(xing)方(fang)(fang)案提(ti)供(gong)(gong)商洞察(cha)行(xing)(xing)業(ye)(ye)(ye)個性,理解(jie)(jie)企(qi)(qi)業(ye)(ye)(ye)個性,找準中(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)痛(tong)點(dian),提(ti)供(gong)(gong)更具(ju)針對(dui)性、輕量化(hua)、低成本、高性價比產(chan)品工具(ju)、解(jie)(jie)決方(fang)(fang)案,徹(che)底解(jie)(jie)決數(shu)字(zi)(zi)化(hua)轉(zhuan)型(xing)(xing)“最(zui)后一公里(li)”的(de)問題(ti)。一是鼓(gu)勵(li)數(shu)字(zi)(zi)科(ke)技公司、平臺(tai)企(qi)(qi)業(ye)(ye)(ye)等(deng)(deng)各類(lei)頭(tou)部(bu)企(qi)(qi)業(ye)(ye)(ye)發揮(hui)技術和(he)人才優勢,提(ti)供(gong)(gong)“平臺(tai)+低代碼”等(deng)(deng)方(fang)(fang)式為中(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)提(ti)供(gong)(gong)數(shu)字(zi)(zi)化(hua)轉(zhuan)型(xing)(xing)“小(xiao)(xiao)而美”的(de)普惠(hui)賦能方(fang)(fang)法。二是鼓(gu)勵(li)龍頭(tou)企(qi)(qi)業(ye)(ye)(ye)發揮(hui)鏈主作用(yong)(yong)(yong),建設面(mian)向全產(chan)業(ye)(ye)(ye)鏈的(de)數(shu)據貫通(tong)平臺(tai),開(kai)放(fang)數(shu)字(zi)(zi)資(zi)源,結合中(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)數(shu)字(zi)(zi)化(hua)轉(zhuan)型(xing)(xing)升級(ji)需(xu)求(qiu),提(ti)供(gong)(gong)應用(yong)(yong)(yong)門(men)檻低、實際成效(xiao)好的(de)工具(ju)和(he)產(chan)品,為中(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)量身定制數(shu)字(zi)(zi)化(hua)轉(zhuan)型(xing)(xing)服務方(fang)(fang)案,降(jiang)低中(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)的(de)數(shu)字(zi)(zi)化(hua)轉(zhuan)型(xing)(xing)成本和(he)壁壘。三是針對(dui)不同行(xing)(xing)業(ye)(ye)(ye)中(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)的(de)需(xu)求(qiu)場景,面(mian)向重點(dian)行(xing)(xing)業(ye)(ye)(ye)或關鍵(jian)環節,開(kai)發更易用(yong)(yong)(yong)可用(yong)(yong)(yong)的(de)數(shu)字(zi)(zi)化(hua)轉(zhuan)型(xing)(xing)工具(ju),培育一批更貼合中(zhong)小(xiao)(xiao)企(qi)(qi)業(ye)(ye)(ye)實際需(xu)求(qiu)的(de)數(shu)字(zi)(zi)化(hua)解(jie)(jie)決方(fang)(fang)案供(gong)(gong)應商。

(三)生態側:構筑系統良性的中小企業轉型生態體系

數(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)是一項長期系(xi)統而復雜的(de)工(gong)程,需要(yao)(yao)政府、企(qi)業(ye)、高校院所、金(jin)(jin)融(rong)機構(gou)、社會組織、創(chuang)新(xin)(xin)平臺(tai)等多方力(li)量共同構(gou)筑良好(hao)的(de)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)生態,全(quan)面提供(gong)(gong)人(ren)才、資(zi)(zi)金(jin)(jin)、技術、服務、政策等多種要(yao)(yao)素保(bao)障(zhang)。一是充分(fen)(fen)發揮政府資(zi)(zi)金(jin)(jin)的(de)杠桿撬動(dong)作用(yong)(yong),加大(da)對(dui)企(qi)業(ye)數(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)升級(ji)的(de)資(zi)(zi)金(jin)(jin)支持,降(jiang)低轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)資(zi)(zi)金(jin)(jin)成本(ben)。拓寬數(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)融(rong)資(zi)(zi)渠道,鼓(gu)勵產(chan)業(ye)互聯網(wang)(wang)平臺(tai)等開(kai)展供(gong)(gong)應鏈金(jin)(jin)融(rong)探索和(he)(he)金(jin)(jin)融(rong)機構(gou)數(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)專項金(jin)(jin)融(rong)產(chan)品(pin)創(chuang)新(xin)(xin),為數(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)提供(gong)(gong)低成本(ben)資(zi)(zi)金(jin)(jin)支持。二是參照(zhao)美德日等發達國家經驗,多方共建數(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)促進中(zhong)(zhong)心,助力(li)中(zhong)(zhong)小企(qi)業(ye)數(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)生態匯聚。三是在不同行業(ye)中(zhong)(zhong)遴選(xuan)一批具有代表性的(de)數(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)優(you)秀企(qi)業(ye),進行經驗總(zong)結和(he)(he)復制推廣,充分(fen)(fen)發揮示(shi)范(fan)企(qi)業(ye)在數(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)實踐中(zhong)(zhong)的(de)示(shi)范(fan)作用(yong)(yong)。四是加快數(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)人(ren)才引進與培育,加大(da)對(dui)中(zhong)(zhong)小企(qi)業(ye)員工(gong)開(kai)展數(shu)字(zi)(zi)(zi)化(hua)(hua)(hua)素質(zhi)培訓和(he)(he)應用(yong)(yong)人(ren)才培養(yang);加強網(wang)(wang)絡和(he)(he)數(shu)據安全(quan)保(bao)障(zhang),提供(gong)(gong)良好(hao)的(de)轉(zhuan)(zhuan)(zhuan)(zhuan)(zhuan)型(xing)(xing)(xing)(xing)基(ji)礎保(bao)障(zhang)。

  作(zuo)者:王敏 、趙(zhao)佳菲

 

 

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